New Bella Bella (Settlement & steamer landing) adopted 4 September 1952 on 103A, on the east side of Campbell Island. So-named to distinguish it from Bella Bella (Post Office, settlement, steamer landing & cannery) on the west side of Denny Island. Following establishment of Waglisla Post Office here in 1974, the dual name or combination name "New Bella Bella (community)-(Waglisla PO)" was adopted 26 November 1974 on 103 A/1. Band Manager and RCMP reported in February 1991 that "Waglisla" had become the common name for the community and there is no local use of "New" Bella Bella as labelled on maps [although "old" Bella Bella is the local name for the original community site on the northwest side of Denny Island.] New Bella Bella (community) rescinded and name changed to Waglisla (community) 22 February 1991 on 103A/1 to conform to local usage. By letter August 1993 (file M.2.68) Heiltsuk Tribal Council Chairman Edwin Newman expressed concern that the ancient name Bella Bella should not be removed from maps and only the Post Office should be named Waglisla. Bella Bella re-instated as the community name, and Waglisla confirmed as the Post Office name at the same location, 13 March 1995. BOTH names are to be labelled on BC maps.

Source: BC place name cards, or correspondence to/from BC's Chief Geographer or BC Geographical Names Office